The car rental industry is a multi-billion dollar sector of the US economy.

The rental car industry faces a completely different environment than it did five years ago.

There are many factors that shape the competitive landscape of the car rental industry. Competitively speaking, the rental car industry is a war-zone as most rental agencies including Enterprise, Hertz and Avis among the major players engage in a battle of the fittest.

Over the years following the economic downturn, although most companies throughout the industry were struggling, Enterprise among the industry leaders had been growing steadily. According to industry analysts, the better days of the rental car industry have yet to come. Today, there are approximately 19,000 rental locations yielding about 1.9 million rental cars in the US. The distribution process is fairly simple throughout the industry.

The overall profitability of the car rental industry has been shrinking in recent years. According to industry analysts, the rental car industry is expected to experience steady growth of 2.6 percent in revenue over the next several years which translates into an increase in profit.

There are many factors that drive competition within the car rental industry. Over the past few years, broadening fleet sizes and increasing profitability has been the focus of most companies within the car rental industry. Conversely, rental agencies face high fixed operating costs including property rental, insurance and maintenance.

Entering the car rental industry puts new comers at a serious disadvantage.

There are many substitutes available for the car rental industry.

Supplier power is low in the car rental industry.

While the leisure sector has little or no power, the business segment possesses a significant amount of influence in the car rental industry.

Today the car rental industry is facing a completely different environment than it did five years ago. Competitively speaking, the revolution of the five forces around the car rental industry exerts some strong economic pressure that has significantly tarnished the competitive attractiveness of the industry.

As a moderately concentrated sector, there is a clear hierarchy in the car rental industry.

There are many key success factors that drive profitability throughout the car rental industry.

Industry Attractiveness

There are many factors that impact the attractiveness of the car rental industry.

The rental car industry is in a state of recovery. From a futuristic perspective, the better days of the car rental industry have yet to come.

“Passenger Car Rental.”

“Car ; Truck Rental.”

Rental car foes war on each other’s turf.” 08 March 2005.

“United States – Car Rental.” Data Monitor Industry Market Research. Gale. 12 March 2005.

“A synthesis of tactical fleet planning models for the car rental industry.” Gale. 12 March 2005. 12 March 2005. “Car rental market leaders make rebound .” Business Travel News. 12 March 2005.

“Avis Equips Rental Car with Satcomms 1999.” 12 March 2005.

“Car Rental In the United States.” Data Monitor Industry Market Research.

“Global – Car Rental.” Data Monitor Industry Market Research.

“Car rental market leaders make rebound.” Business Travel News.

“Car rental market leaders make rebound.”

The Car Rental Industry

• TOSHIBA Dual Core CPU ; SHINWA Cassette mechanism
• 7″ high definition screen
• Built-in GPS receiver

• 7″ TFT-LCD touch screen
• Bluetooth hands free and A2DP Function
• GPS Dual Zone
• Entertainment Dual Zone
• Support Steering Wheel Control
• Support Reverse Radar Control
• Built-in TV Tuner
• Built-in Radio Tuner:FM AM RDS
• Support e-book
• CDC port
• Built-in Amplifier (4 * 60W)
• Built-in USB/SD port
• Built-in ESP Anti-shock function

• Operating system: Windows CE 5.0
• GPS Processor: SAMSUNG S3C2440A-40
• Main frequency: 400MHZ.
• Memory: 64MB
• Voice Guidance Cruise: Yes
• GPS antenna: 1 GPS antenna interface on the back
• GPS dual zone: YES.

• Laser head: made by HITACHI
• Video: AUTO/NTSC/PAL

• Size: 7 ” 16:9 TFT-LCD wide touch screen
• OSD language: English
• Touch panel: yes
• Button light: red
• Brightness control: yes

• Manual (Language: english)
• Remote control (Battery included)
• GPS antenna
• USB connector
• iPod connector
• Touch pen
• Power cable
• Tool for installing